We developed a striking brand identity for the Nunc social cooperative that reflects its inclusive mission. The logo subtly visualizes the core idea: people who walk together despite their differences.

As an innovative social cooperative, Nunc offers a space for people in challenging life situations to develop their entrepreneurial potential.

The combination of resource-oriented biographical work with social entrepreneurship creates new perspectives for assisted self-employment.

The word mark consists of four identically designed characters that form the word “nunc” in their composition.

The letters represent people who - despite their fundamental sameness - follow individual paths.

A striking color accent at the end shows a magnet. In the letters u and n, a similar accent also stands for an opening door.

The striking magnet is also suitable as a visual element and symbolizes the attractive power of the community.

Particularly exciting was the development of a flexible design system that serves the business context on the one hand, but also expresses the creative, human side of the cooperative on the other.

The goal: A brand identity that helps Nunc to be perceived as a trustworthy partner and at the same time has a low-threshold and motivating effect on potential members.

The color concept combines trusting shades of blue with vibrant accents of yellow, pink and green - a palette that expresses both professionalism and the diversity of the members.

The typography used, with Albert Sans and Inclusive Sans, supports the modern, accessible character of the brand.